Melissa
Loest
Marketing Professional, Storyteller
Social & Email Marketing
Website Design
and Development
Video & Content Creation
Authentic Storytelling
I have always been a storyteller. I create a narrative inviting viewers in as if they were around the campfire. Making them feel comfortable and seen - not sold to.
Analytics
In today's ever-evolving digital landscape, it's essential to measure the effectiveness of your social media efforts. I love reviewing, auditing, and explaining how analytics work and how to make them work for your needs.
Content Creation
Whether it’s photography, videography, graphic design, or video and photo editing. I enjoy and do it all. I believe a successful campaign is a diverse campaign.
Web Design and Development
I built my first website in 1997 - dedicated to Leonardo DiCaprio. That website is gone but the coding I taught myself has stuck around. I am passionate about web design, specializing in rejuvenating existing websites through comprehensive audits and crafting contemporary, responsive platforms that not only cater to the client's requirements but also optimize SEO strategies responsiveness.
About Me
Storyteller. Authentic.
Versatile. Change-maker
I believe that all organizations and companies deserve space in our digital landscape. And I want to help you take up that space.
Melissa Loest
Marketing Professional
Summary
skills
experience
Experienced marketing professional with a background in brand management, digital content creation, and communications. Eager to leverage extensive experience in developing and executing digital marketing campaigns, as well as expertise in web design and content creation.
Education
Bachelor’s DeGree
University of Wisconsin Oshkosh
2004-2009
- Expertise in marketing principles, including market research, consumer behavior, and strategic planning.
- Proficiency in digital marketing techniques, including social media marketing, email marketing, and search engine optimization (SEO).
- Experience in developing and executing marketing campaigns across various digital platforms.
- Strong understanding of web design principles and proficiency in HTML, CSS, and content management systems.
- Proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for graphic design and content creation.
- Excellent communication skills, both written and verbal, with the ability to convey complex ideas effectively.
- Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.
- Ability to collaborate effectively with cross-functional teams and adapt to changing priorities.
- Experience in teaching or training, with a passion for educating and mentoring students in marketing concepts and practices.
Brand & Communications Manager
Girl Scouts of the Northwestern Great Lakes
January 2015 - March 2023
Community Development Coordinator
Girl Scouts of the Northwestern Great Lakes
September 2011 - January 2015
- Led the development, implementation, and oversight of long-term digital marketing campaigns, online content management, and creation.
- Orchestrated the conception, execution, and management of comprehensive digital marketing campaigns, spearheading online content strategies and creation to bolster organizational objectives.
- Specialized in web design, digital content creation, and digital marketing.
- Supervised the Brand & Communications Specialist in handling all social media platforms.
- Enhanced brand awareness, drove traffic to the organization's website, and generated membership leads and donors.
- Offered indispensable backup support to the Brand & Communications Director, contributing to press and media outreach efforts, adeptly handling copywriting, proofing, and editing tasks.
- Responsible for copywriting, editing, content development, social media execution, and public relations.
- Built productive relationships with various media outlets.
- Formulated and monitored engaging content across multiple communication channels, tailoring messaging to target specific media markets for maximum impact.
- Increased brand/name awareness in targeted media markets.
- Facilitated interactive training sessions focused on branding and marketing strategies to enhance the visibility and impact of local Girl Scout initiatives.
- Evaluated training effectiveness through participant feedback and performance metrics.
- Implemented recruiting strategies to support lead generation and retention, collaborating with cross-functional teams.
- Developed and delivered engaging workshops and seminars on effective communication techniques and interpersonal skills, tailored to the needs of volunteer leaders.
